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Hamburg · Germany
UX Design · Freelancer · Hamburg

Figma.
Faster.
Smarter.

AI-augmented UI/UX-Design — precise, experienced, efficient. Freelancer based in Hamburg since 1999.

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Andreas Fey
25+
Years experience
50+
Projects delivered
7
Enterprise clients
1999
Freelancing since

25 years designing digital products. What's changed is the tools — what hasn't is the standard I hold design to. From sketching wireframes by hand to directing AI-augmented Figma workflows, the goal has stayed the same: design that earns its keep.

More about me →
Since 1999 · Hamburg

About

Design that earns its keep.

I've been designing digital products for over 25 years.

What's changed: my tools. What hasn't: the standard I hold design to.

I'm Andreas Fey, a graduate designer based in Hamburg. I work with companies that need clear, user-centered interfaces — and know design is more than aesthetics. Today I actively use AI tools in my workflow: for faster concepting, automated Figma tasks, and better-informed decisions.

The result: more design quality, in less time.

Figma Adobe Suite WordPress / Elementor Claude Figma AI MCP
25+
Years experience
50+
Projects delivered
7
Enterprise clients
1999
Freelancing since
20+ years, real clients

References

Trust built over more than two decades.

Automotive

Volkswagen

Aftersales services platform — UX design & interface

Automotive · Logistics

Daimler / Fleetboard

Support-center UX design for fleet management

Media · Publishing

Der Spiegel

Magazine platform & subscription shop design

E-Commerce · Outdoor

Mammut

Online shop UX design & interface

B2B · Industry

Hansgrohe

iSpecify — product configurator UX design

Science · Analytics

Krüss

Website for surface analytics instruments

Sports · Betting

btty

Sports betting platform — UX design

Energy · Hydrogen

FEST

Hydrogen technology — corporate website UI/UX design

Based in Hamburg · Remote-friendly

Contact

Quick note or detailed brief — I'll get back to you fast.

Let's work together

Have a project in mind? I'd love to hear about it.

5 areas, one workflow

Services

UX design and Figma work, sped up by AI — without cutting corners.

01 Core service

AI-accelerated Figma Design

Figma designs, components and design systems — in a fraction of the usual time.

I've partially automated my Figma workflow with AI support: recurring tasks run faster, consistency is automatically checked, and iterations take almost no time. What remains is what AI can't do: design decisions made with experience, context, and judgment. Ideal for teams that need high-quality Figma deliverables fast — without months of agency process.

02

UX/UI Design

From idea to finished interface — user-centered and visually compelling.

Concepting, wireframes, high-fidelity screens: I guide the entire design process and ensure the result not only looks good but also works. I use AI specifically for faster concepting phases and structured UX analysis.

03

AI Prototyping

From idea to interactive prototype — in hours, not weeks.

With AI-assisted prototyping, UI concepts can be made visible and testable early. I use current AI tools to quickly build clickable prototypes from rough requirements — as a decision basis, for stakeholder reviews, or as a foundation for development.

04

Figma & Design Systems

Scalable design foundations that teams actually use.

I build and maintain design systems in Figma: components with Auto Layout, design tokens, variants, and clean handoff to developers. I also bring existing systems up to date — systematically and documented.

05

Web & WordPress

Design and implementation from a single source.

When the Figma design is ready, I implement it in WordPress with Elementor — clean, responsive, without translation losses. For projects where design and development should flow seamlessly into each other.

How I work

01

Briefing & Analysis

Understanding your goals, users, and constraints before any pixel is placed.

02

Concept & Wireframe

Structuring the experience — flows, hierarchy, and core interactions.

03

Design & Prototype

High-fidelity screens and clickable prototypes, refined with AI-accelerated iteration.

04

Handoff & Support

Clean documentation, developer handoff, and support through implementation.